THE LION KING (2019 REFRESH)
STRATEGY
Refresh the creative to Disney's landmark, theatrical Broadway production. Key art would serve as the foundation for promotional materials like outdoor signage, direct mailings, and motion graphics.Â
APPROACH
The show was soon approaching a milestone anniversary. Because of the anniversary I sought out to look at not only the five years of involvement on the show but it's entire run with its visuals and creative approach and find a different way to celebrate it. I looked at what the show meant to me including scale, color, Africa, intimacy, scope, nostalgia, and community.Â
ASSETS (DEVELOPMENT)
• Original graphics
• Stock photography
• Stock photography