On Your Feet! (Key Art Development)
Strategy
Develop an exciting piece of key art to advertise a new musical based on the lives of Gloria and Emilio Estefan. Key art would serve as the foundation for promotional materials like outdoor signage, direct mailings, and motion graphics.
Approach
In developing the key art, my intention was to capture the essence of the southern or Miami style and highlight Gloria. To achieve this, I employed a vivid color palette and incorporated bold graphic elements. The challenge was making something dynamic with a single prominent figure or hero in the foreground.
Assets (Development)
• Original graphics
• Stock photography
• Stock photography
Note: The last two pieces of creative to the right show the final execution. It has been either entirely or partially created by another artist.
