National Geographic Encounter (Key Art Development)
Strategy
Develop an exciting piece of key art to advertise a Times Square interactive walk-through experience. "National Geographic Encounter: Ocean Odyssey" welcomed visitors to travel through a virtual Pacific to see, hear and feel its greatest wonders—all without getting wet. Key art would serve as the foundation for promotional materials like outdoor signage, direct mailings, and motion graphics.
Approach
When creating the key art, my main goal was to create an enticing suite of visuals that only hinted at the experience. I did not want to give anything away. As a suite we could saturate the market without feeling overly repetitive.
Assets (Development)
• Original graphics
• Stock photography
• Stock photography
Note: The last two pieces of creative to the right show the final execution. It has been either entirely or partially created by another artist.
