The Lion King 2013 Refresh Process
Below is a snapshot of the process done to refresh the print and video components to the landmark Broadway show, "The Lion King" by showing the "The Lion King" as a dynamic and exciting but also elevating it's perception to attract sophisticated locals of New York City. This refresh was closely coincided with it's 20th anniversary.
(1. Style Wall and Research)
Below shows a collection or "bucketed" inspiration or approaches we could of gone with this show. The client felt that it was somewhere between "Heroic Portraiture" and "Big/Bold Typography".
(2. Comps (Pre-Shoot))
Below is a small selection comps done in-house that were reacted well with the client.
(3. Further Refinement + Photoshoot)
Below the colors, typography and messaging starts to land. Once we've taken as far as we can we moved into the photoshoot capturing the right movement and attitude. After retouching and client approvals we can move to actually building out layouts.Â
(4. First Released Layouts)
Below shows the very first layouts released with this campaign.Â
