Eternals (Social)
Strategy
In order to make the MARVEL's "Eternals" and its world more approachable, I decided to concept a sizzle overview of the Eternals characters. Unlike some of the other well-known Marvel heroes, the characters of the Eternals might not be immediately recognizable to audiences. Therefore, the idea was to present a click-through reveal, showcasing the full ensemble of "The Eternals." This overview would be accompanied by video clips, either preceding a related character or not, thereby providing glimpses into their unique abilities and personalities.
Approach
When approaching the design, my primary goal was to create a unique aesthetic that aligned with the overall visual style of the film. I aimed to infuse a sense of otherworldliness, sophistication, and beauty into the original assets. Considering the build would be utilized across various media platforms, I developed a custom mortise to help make adapting it to different sizes more production-friendly, enhancing overall efficiency.
Assets
• Footage from trailers
• Custom static graphics
• Custom motion graphics
• Custom static graphics
• Custom motion graphics
Presented below are the static style frames intended for the eventual final motion build. These frames will be utilized in Snapchat, TikTok, or any other social media post to promote MARVEL’s “Eternals”. The storyboards and custom illustrations will guide and influence the direction and tone of the advertisement mentioned in the “Strategy”.
Final produced video by the motion team at Disney Streaming.