Beautiful: The Carole King Musical (Key Art Development)
Strategy
Develop key art for the musical about the early life and career of Carole King. The created key art would serve as the foundation for promotional materials like outdoor signage, direct mailings, and motion graphics.
Approach
Displayed below is an array of creative elements that span the show's entire duration. What initially started as a simplistic and iconic concept deliberately evolved, embracing vibrant colors and injecting a sense of joy. The show successfully ran on Broadway for over five years. Amidst these transformations, I deliberately maintained Carole as the central figure, the show's distinctive yellow branding, and the piano, which remained at the heart of any alterations.
Assets (Development)
• Original graphics
• Studio and stock photography
• Studio and stock photography